One thing we have learned early on in our network marketing career is the value of a personal brand. One of the biggest mistakes people make when they are new to network marketing is to focus on growing their business using bad strategies. People will use social media to solicit people to join their network marketing company (and do it incorrectly a lot of time) because of their new enthusiasm and excitement. Here’s a little secret most of the top income earners will never tell you and yet they secretly practice it every day. The most valuable asset you have isn’t your network marketing business – it’s your personal brand. Every top income earner focuses on building their personal brand first and their network marketing business second. It’s never too early to start working on yours and the sooner you do, the sooner you will be thought of as an expert (even if you’ve never recruited a single team member).Your brand is what people say about you when you're not in the room. - Jeff BezosClick To Tweet
What Is Personal Branding?
Personal branding is making your name a household name. Just like no one calls a Kleenex a “facial tissue” or a Band-Aid an “adhesive strip,” by developing your personal brand, you are starting to develop your name as a recognizable entity. By focusing on people knowing you (and not necessarily the company you are currently with) you are positioning yourself as an industry expert and you are giving yourself the freedom and mobility to switch network marketing opportunities (should your current one not prove to be a good fit). You are saying to people “You want to be with ME” not “You want to join my company.” It’s a well known fact that people join a network marketing business because someone they know, like and trust is already doing it. I can tell you from personal experience that people we’ve approached to join our network marketing company flat out told us no and then turned around and joined a different network marketing company. Chances are the person who ultimately sponsored them had a stronger “personal brand” with that person than we did.
Personal Branding Examples
Jordan is a top income earner in SendOutCards. Jordan has an amazing story because he joined 11 network marketing companies and never made a dime. With massive amounts of credit card debt, a broken down car, and tremendous relationship building skills, Jordan now enjoys a 7 figure annual income. His personal brand website doesn’t even mention SendOutCards. He focuses his energy on building up relationships with others and getting people to be attracted to him first. This gives him the ability to have people reach out to HIM because they want to be around him and do what he does.
Todd is another dynamo in the network marketing industry. Todd is frequently asked to speak at multiple network marketing company corporate events because of his tremendous personal brand. Todd recognizes the value of a personal brand and, even though he is involved with at least one network marketing company, he focuses all his energy on building his brand and using that brand to help all network marketing companies benefit from the skills and strategies he has mastered over his 25 years in the business.
No discussion of personal branding would be complete without discussing Eric Worre. Eric has been involved in the network marketing profession for almost 30 years. Eric has gone from network marketer to building his own brand to actually dissolving his personal brand into a bigger, business brand. However you slice it, Eric Worre is a household name in the network marketing profession. His focus is always centered around helping people become the absolute best network marketing professional they can be. Even though Eric is not actively recruiting people into a network marketing business today, you can bet that if he decided to start actively recruiting, he would immediately have thousands of people want to join his team – because of his personal branding he’s worked so hard on.
Designing Your Personal Branding Statement
So have I convinced you yet that a personal brand is not optional? Good. Let’s start at the beginning. The first thing you have to do is develop a personal branding statement. It doesn’t have to be some cheesy catch phrase (although something like that would help you stay top of mind). All it needs to be is the purpose behind your brand. What is it about you that would make people want to follow you? If you take a deeper look at our website, you will see our personal branding statement all over the place. We want to help new network marketers reach their full potential by overcoming their fears and obstacles that so many network marketers have when they are first starting out (including us).
Spend some time searching for examples of statements that resonate with you and put together something that really think you speaks to who you are and what you are trying to accomplish. Once you have that, make sure everything you do from that point forward speaks to that statement and you are “acting on a purpose.” The more consistent your actions are with your internal statement and message, the stronger your personal brand will become.
Some Final Personal Branding Tips
In closing, let me give you a couple of tips to make sure you start on the personal brand building journey successfully. If you don’t already own your personal name as a .com domain, buy it if it’s available. Even if you don’t have a website yet, domain names on the internet are the equivalent of virtual real estate. Buy it, hold it, sit on it, and eventually, get a website built around your personal brand. If you don’t have the skills to build a website, you can find a professional to design your website for less than $1,000. It would be money well invested because nothing will help you build your brand more than a website that your potential distributors can come to and you can add value into their lives.
Finally, make sure you are using social media responsibly. Recently, we posted an article about topics to avoid when posting on Facebook (or any social media). If you want to build a strong personal brand that you want people to be drawn to, you are going to want to make sure you avoid controversial topics on social media. I promise you, you will never see one of the top income earners in our profession discussing politics on social media.