For those of you who know me personally, I’ve had a successful wedding video production company for over 10 years now. When I was first introduced to SendOutCards, I saw it as an opportunity to grow my wedding video business by sending out thank you cards to former clients when they refer business to me, or anniversary cards on their 1 year anniversary — just something to make my company stand apart from the rest. So I became a distributor — hey, if on the off chance one of those former clients had an interest in SOC, why not make a little money at the same time? Well, part of the mantra of SOC is something called the Daily 8. I won’t bore you with the details but basically the Daily 8 gives you a set of daily actions that you are to take every day to make card sending into a habit — just like brushing your teeth.
One of the things you are supposed to do every day is send an unexpected card with a heartfelt message to someone. This is where my real story begins. On Feburary 1, 2011, I sat down in front of my computer and decided to write my old high school Biology teacher, Ms. Hickman, a card. I had seen her recently at the passing of a mutual friend and it really reminded me how much she meant to me and the great impact she had on forming me into the man I was to become post-high school. So I sent her a card… this card:
Fast forward to Feburary 6, 2011.
I was sitting in my office working and my phone rang. Didn’t recognize the caller ID so I picked it up using my business voice (as it might have been a work related call). It was Ms. Hickman. What she said to me is below. I wish I had been recording but this is the gist of what she said to me.
Steve? This is Ms. Hickman. I just have to tell you that I’ve been sitting here for the past 10 minutes crying. I had to wait for the tears to slow down so I could make this call. I got your card today and I can’t begin to tell you how much I appreciate it. You see, I work for the school board now and I just came back from a board meeting. Teachers were yelling at me. Parents were yelling at me. It was a very depressing meeting for me. The whole way home I was asking myself why I continue to put myself through this torture. I’m in my golden years, I should be enjoying life and yet this is the way I choose to spend it. Why do I continue to do this? And then I got home and checked the mail. And I read your card. And I remembered exactly why I do this. Yesterday was my birthday and this card came at the exact right time for me. I just wanted to say thank you.
Teacher - Laurel High School
Folks, I acted on a prompting that day. A little voice inside my head told me that I needed to send a card to Ms. Hickman. And I did. I didn’t ignore the prompting and she got my card at the exact right moment in her life. And it changed her life (at least for that moment). From then on, it became my personal mission to share SendOutCards with everyone in my life I could possibly think of. Everyone knows someone who could use a pick-me-up. Everyone has a little voice inside their head that tells them they need reach out in kindness to someone they know. That’s why I’m so terribly saddened when people shut me down without really even giving me a fair chance to share this with them. The people in their lives they know are paying for their self-preserving behavior.
SendOutCards is so much more than a greeting card business. SendOutCards is a business where people can make a living, and true financial freedom, by giving their whole heart out each and every day to someone who might need it. So if you want to call that a pyramid scheme, that’s your business. I’m proud to be associated with this “pyramid scheme” because I know that I’m changing people’s lives — one card at a time. And the people I meet who are open minded enough to look honestly and openly at this opportunity are doing the same thing.