If you want to use social media as a way to grow your network marketing business, there are a lot of do’s and don’ts. If you’re new to the industry, you are probably super excited and pumped about your product. You’re sponsor (or upline) has probably told you to reach out to everyone you know and get them to look at your presentation. Unfortunately, there’s far too many people who do this wrong and wind up alienating their friends and giving the industry a bad reputation. I can’t tell you how many times I see people complaining about friends trying to recruit them on social media and getting turned off to what could be a fantastic opportunity for them. Prospecting on social media can be a powerful tool for the busy, working man or woman but it can also be a shortcut to short-circuit your relationships.
So, before you type that next tweet or post that next Facebook status, let me share with you the top 5 topics to avoid (AT ALL COSTS) on social media if you ever want to consider using that platform to grow your network marketing business.
5 Topics To Avoid When Using Social Media for Network Marketing
- Negativity – This is the number one rule that must never be violated. Posting anything negative is taboo sin #1. If you believe in the law of attraction like we do, you will know that what you put out in the universe is what comes back to you. If you focus on negative things, you will attract more negative things. Putting negative posts on Feedback will just attract more negativity and people will be repelled, instead of attracted, to you. Earlier today, I posted a negative story on Facebook but I did so knowingly and put a positive spin on it. If you must post something negative, make sure you can frame it with something positive.
- Politics – OK, this can seem like an easy one but it’s amazing how many people ignore it. During the last election, I literally had people unfriend me because I told them (in private messages) how I voted. “I don’t see how I can be friends with someone who voted that way.” People are insanely passionate about politics and sharing your political views is a big no-no in a public forum like social media. How many people do you know who have changed their political views because of a post someone made on social media?
- Religion – The second most deadly sin to discuss on social media is religion. I don’t see any issues with you posting stories of going to church or religious experiences you may have had but that’s where you need to draw the line. Talking about how Christianity is the best religion or talking down someone else’s religious beliefs should be avoided at all costs. Now this may sound strange to most of you because most of you don’t do it. You’d be amazed at the number of people who do.
- Sex – Apart from the obvious Too Much Information (TMI), there are many people who are offended by dirty jokes or foul language. If you are planning on using social media as a recruitment tool, you need to conduct yourself in a very professional manner. If you must post something someone might consider “dirty” or obscene, make sure to preface it with a warning letting people know that if they’re offended to move on. Respect other people’s desires to not see that kind of content.
- Sports – This is where the real network marketing professionals will be separated from the wannabes. It may seem harmless at first but sports is a very passionate topic for most people. If you post about your love of your favorite sports team, that’s one thing. If you post about how another sports team is terrible then you may wind up alienating those people. People want to do business with people they know, like and trust and they’re not going to like you if they think you don’t like their sports team.
Using social media for network marketing can be a very powerful way to recruit new members into your team but you have to learn to control your content and make sure everything you post represents the real you, the person you want people to work with and be attracted to. It’s very difficult to overcome a negative view that people may have of you so don’t let them get that view in the first place.