Let that title sink in for a minute. People don’t want more money. It sounds crazy, I know, but it’s the truth. Some people have a negative association with money. Some people equate money with time. If you are approaching your network marketing business asking people if they want to make more money, you may be subconsciously pushing them away without even realizing it. In today’s world, there are two kinds of people. The first person is making decent money and are perfectly happy with that. These are your doctors, your lawyers, your upper management types. If you approach them offering more money, you’re not going to grab their attention. Money isn’t a driving force for them. Then there is the second type of person who has a negative association with money. This person wants more money but they feel that the only way to get more money is to give up a commodity more precious to them than money and that’s their free time.
Active Income vs. Passive Income
Before I tell you the one thing both type of people want, let me explain the difference between these two types of income. Active income is what both types of people have. This is money that people get in exchange for their time. In hourly wage people, this makes sense. I work more hours – I make more money. Surprise folks! There are only 24 hours in the day so the maximum number of hours you could trade for money would be 24 hours a day (and you wouldn’t be able to keep that pace up for long). This means there is a finite amount of money people can make based on the hours they’re willing to commit. In salaried people, it’s a little harder to understand. Those people make a fixed income which is usually quite nice, but their hours they have to work for that good amount of money can be pretty substantial. In addition, if they work more hours, they aren’t given more money. The bottom line for both people is that (excluding vacation and sick time) when they stop working, they stop getting paid.
Passive income is the holy grail and something both people want. Passive income is money that keeps coming in, month after month, whether you work or not. Passive income is based on what you START not based on what you DO. This is most obvious in network marketing. When you get a new distributor STARTED, they go out and start working their business. You get based based on what THEY do, not necessarily what you DO. And what they are doing is marketing products and services and finding more people to do what they’re doing. Over time, you can build a small empire of network marketing professionals all doing the same thing. You can stop working and your money will continue to roll in.If you truly understood residual income, you would walk through a brick wall to get it. - Art JonakClick To Tweet
The one thing EVERYONE wants
So hopefully by now you’ve figured it out. The number one thing people who make $15 an hour and $100,000 a year want is FREEDOM. People want the ability to do what they want, when they want. People want the ability to spend more time with their kids, travel the world, volunteer for charities, and the list goes on and on. There isn’t one person in the world who WANTS to work 40 hours a week for 40 years and make money for someone else. Money is good but, in the end, money is just dirty paper. People want what money represents – freedom and opportunity.
Imagine a world where you could call up 5 of your best friends and say “Let’s go to the Bahamas this weekend!” Next thing you know you’re all travelling first class and spending the weekend at a 5 star resort in the Bahamas for the weekend. Imagine a world where your kids college is paid for and you know they’ll graduate college debt free. Imagine a world where your church needs a new roof and starts a fund raising campaign to get the money and you can walk into the pastor’s office and write them a check for the entire amount.
Whatever your dreams, whatever your vision, they all require FREEDOM.
Next time you try to introduce someone to your network marketing opportunity and they say “I just don’t have the time,” respond with “Wow! You need to take a look at this more than I thought!”